I’m noticing a lot more branding going on these days. “Hemi-powered”; “Beechwood Aging”; the TV stations and their weather tools: “Titan”, “Vortex”, “Vipir” and “Storm”. I don’t know if it’s just me becoming more aware of it, but it definitely seems on the rise — anyone else noticed this?
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2 responses to “On Branding”
Jeff tells me it’s just me 🙂
I don’t think it is just you. I think people are attempting to push their brands more. News orginizations are getting into the kick of differentiating themselves from “the pack” … thus the brand. I am starting to find it a bit much … but what can you do?